Tony's Chocolonely is founded by journalist Teun van de Keuken after reading a book about illegal child labour and modern slavery on cocoa farms in West Africa. Teun decided to do further research and discuss this with several chocolate companies. When they declined, he felt very lonely in his battle against slavery in the chocolate industry, hence Tony’s 'Chocolonely'.
This is when Teun decides to make his own slave free chocolate bars. The first Fairtrade Tony's Chocolonely bars roll off the production line in November 2005. In 2006 Tony’s goes official: a chocolate company on a mission to eradicate slavery from the chocolate industry.
Tony’s mission is to make 100% slave free chocolate the norm. Right now there is slavery on cocoa farms in West Africa, a result of the unequally divided cocoa chain. Tony’s has 5 sourcing principles for slave-free cocoa: traceable cocoa beans, a higher price, strong farmers, the long-term and improved quality and productivity.