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Laundry Detergent Strips

  • LIV+LINN is the Dutch family member of Tru Earth. The laundry strips are exactly the same as the Tru Earth laundry strips, but in a different packaging and cheaper!

    LIV+LINN eco-strips are tiny, pre-measured laundry strips of liquidless washing detergent that you just toss in the wash. Each wash strip contains ultra-concentrated, hypoallergenic, eco-friendly cleaning power. Its low-sudsing formula works in all types of washing machines, including HE. The smart hypoallergenic washing detergent formulation effectively seeks out and dislodges dirt molecules and stains, keeping them in suspension until they are rinsed away. It makes your washing chore easier, healthier, more economical, and much kinder to our planet.

    The eco-strips washing detergent has a dramatically smaller eco-footprint than liquid and powder detergents. The packaging uses zero plastic, and its light weight design (3 grams per strips) reduces transportation fuel consumption and global-warming carbon emissions by 94% compared to liquid detergent. And just because you want the chore of doing washing to be simpler, cleaner, and more eco-friendly doesn't mean you have to give up cleaning power. The detergent removes the toughest stains, reveals vibrant colours and restores radiant whites.

    Not only are the laundry strips incredibly convenient, the eco-strip washing detergents are hypoallergenic, vegan friendly and paraben-free and are gentle enough for even the most sensitive skin. The compact laundry strips also give you back your cupboard space with its ultra-efficient packaging. And no more measuring means no more mess. Because let’s face it: traditional liquid washing detergent is messy, and wastes so much space.

    How to use
    Detach 1 laundry strip for 1 load, place the strip in the detergent dispenser (tear the strip into smaller pieces if necessary), add your clothes and start the washer. If you have a top-load washer, place the laundry strip inside the washer on the bottom of the drum before adding clothes. This can also be done with front-load machines, however it is recommended to use the detergent dispensing compartment.

    Use half a laundry strip for a small load and if your load is extra-large or extra soiled you may want to use 2 strips or the Platinum Laundry Strips that are formulated to clean the dirtiest laundry.

    If your washer has separate detergent compartments for pre-wash and main wash cycles, it is recommended that you place part of the Tru Earth laundry strip in each compartment. Simply follow the instructions from your washing machine manufacturer and use Tru Earth laundry strips as you would any liquid or powder detergent.

About the brand


Why would you want plastic in your detergent?! LIV+LINN were surprised. They simply think plastic doesn't belong in your laundry, it gets just as clean without it and smells just as fresh. LIV+LINN also questioned the XXL containers that you always have to drag along and find a place for at home. Can't they be a little more compact? And how much detergent is actually enough? Surely there must be an answer to that as well.

With LIV+LINN laundry detergent, these problems are a thing of the past and you are not only being kind to your clothes, but also to your washing machine, your skin and to the world. The tiny, pre-measured plastic-free detergent strips easily fit in your cupboard (and in your suitcase when you go on holiday) and you always put just enough in the washing machine.

LIV+LINN is the Dutch sister of Tru Earth. The strips are exactly the same as the Tru Earth laundry strips, but have a different packaging and are cheaper!