In 2016, UpCircle siblings Will and Anna quit their jobs and risked it all to nurture and grow their by-product beauty baby. The circular economy sits at the heart of what UpCircle does. UpCircle hints at ‘upcycling’, the process of making something better from things that already exist. The UpCircle mission is to leave the world better than they found it by transforming ingredients that would otherwise be discarded into natural, organic beauty products.
Each product in UpCircle’s range sources and rescues by-products from other industries – the food and drink industry in particular. The UpCircle story started with the idea of giving used coffee grounds a new lease of life. UpCircle now also gives chai tea spices and fruit stones a new beginning. At UpCircle nothing is safe from being UpCircled! Food ingredients can have powerful effects on the body - inside and out – so there’s an opportunity to create beauty products from food ingredients that are being discarded yet still have much to offer our skin.
UpCircle uses only the finest plant-based ingredients, and never test on animals. The packaging across UpCircle’s range is 99% plastic-free and they offer plastic-free refill options for the 1%.
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