WWF (World Wildlife Fund) once started as a protector of animals like the panda. Since then, the challenge has grown many times over, which is why WWF's mission is to make our world 'Nature Positive' From loss of nature to gaining nature, as fast as possible. That way the earth remains livable for everyone.
Their vision is to build a future in which people live in harmony with nature. To deliver this mission, WWF works to conserve and restore biodiversity, the web that supports all life on Earth; to reduce humanity’s environmental footprint; and to ensure the sustainable use of natural resources to support current and future generations.
With the WWF webshop, WWF wants to make a difference. Shop sustainably and support WWF's conservation work with your purchase.
Click here for all WWF products.