Our logo suits us, with a playful and cheerful character, exactly how we live our lives and run our business. Above all not activist, but enthusiastic and driven to tackle the growing plastic soup in our oceans.
We believe that everyone can make a difference, based on the principle that every little bit helps and counts. Minimizing waste and avoiding disposable plastic should be easy and fun. We hope to motivate others to do their part without feeling like they have to compensate. Why is this so important to us? Because sea creatures, from plankton to whales, eat plastic, our waste. Together we want to create a world with more fish than plastic in the sea.
One of these fish is Zola, our mascot! Zola means earth, hence an appropriate name. She is a whale shark; a rare, endangered species. The whale shark is the largest fish in the sea but is completely harmless to humans. It’s a big friendly giant that swims through the sea like a hoover, sucking up as much plankton and other tasty snacks with its wide mouth. The best part about Zola is that she’s a symbol for keeping the sea clean, but let's make sure she doesn't eat any more plastic. Have you spotted Zola in our logo yet?