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Attitude

About the brand

Attitude

Inspired by their own families, founders Jean-François Bernier and Benoît Lord from Montreal, saw an incredible opportunity in 2005: to create a range of household products exclusively with natural ingredients that worked as well, if not better, than synthetic options. Superior quality at supermarket prices, accessible and affordable to all.

Attitude is a Canada-based company that develops natural personal care and household products dedicated to promoting healthy living. Crafted with natural, hypoallergenic and EWG verified ingredients, the entire line of Attitude products adhere to the highest quality and eco-conscious standards: they are vegan, cruelty-free, and certified by PETA (People for the Ethical Treatment of Animals) and ECOLOGO. Also, they’re exempt from potentially harmful substances according to the Environmental Working Group (EWG).

Since 2019, Attitude is on an ambitious mission to reduce the use of plastic by using biodegradable packaging, strongly believing that reducing single-use plastic in our daily routine can bring real change. Attitude wants to inspire families to live healthier, more sustainable lives, with high-quality personal care and household products that are better for the body and our planet.

Attitude has also been allowing its clients to take part in the change to build a better future with its new reforestation program. For each product sold online or in a participating store, Attitude commits to plant a tree in collaboration with two major non-profit organizations specialized in reforestation: Eden Reforestation Projects and One Tree Planted.

Click here for all products by Attitude.