LO is created by Rosa Lolo with the goal of inspiring women to make more conscious beauty choices. LO products are meant to naturally highlight and enhance our beauty, not to change it. Rosa wanted to do this with the best ingredients possible, without compromising on quality or the environment.
After 3 years of formulating and reformulating, Rosa created the perfect balms that she had always been looking for. They are 100% natural and are loaded with rich nutrients for the skin. Both the balms and the tints sit comfortably on the lips with a soft buttery texture you can wear all day.
With LO, Rosa also wanted to help women minimize their exposure to plastics, as well as pave the way for a plastic-free movement in beauty. Her promise to you is to bring you the best ingredients packaged only in the most natural materials.