The story of ImseVimse began 30 years ago when founder Marie Walleberg, desperate for a cure for her daughter's diaper rash, discovered the soothing magic of the cloth diaper.  Just like that, her daughter’s painful rash disappeared. When Marie realized that organic cotton cloth diapers were the solution to her child’s diaper rash, she decided to help more people benefit from this insight.

Imse believes that many people choose disposable menstrual protection without considering that there are alternatives. Or that those alternatives have economic, health and environmental benefits. Imse wants to change that. That is why Imse develops products that are practical and reusable.  hygiene products and at the same time wants to contribute to more transparency and knowledge about menstruation. The goal of ImseVimse is  that sustainable consumption becomes the norm, not the exception.

ImseVimse produces, among other things, washable panty liners, washable sanitary towels, tampons, menstrual underwear, cleaning wipes,  cotton pads and nursing pads. ImseVimse products are gentle on the skin and the environment, and because they are washable they can be used many times. ImseVimse products are not packaged in plastic, but in FSC-certified cardboard.

ImseVimse understands that the longer a product can be used, the less raw materials we need to extract from the earth to make new ones. All cotton products from ImseVimse contain 100% organic cotton. With respect for the workers in the cotton fields, but also for the wild animals and nature, ImseVimse chooses certified organic cotton.  ImseVimse offers non-toxic products – which can be worn safely against the skin.

ImseVimse takes into account the distance between its central warehouse and the production location. ImseVimse products are mainly produced in Latvia and Turkey. Turkey, because that is where organic cotton grows. Organic cotton cannot be grown in Sweden, which unfortunately makes local production impossible.

In 2022, the ImseVimse brand was split into the Imse brand for washable hygiene products and the Vimse brand for sustainable children's products.

Click here for all ImseVimse products.