LoofCo's mission is to offer an alternative to mass-produced plastic brushes, pads, scourers and shower puffs that will not biodegrade. LoofCo sponges are hand-made in Egypt and are based on traditional designs, proven over generations, that are highly effective for cleaning. LoofCo farming practices are sustainable and meet the highest environmental standards. LoofCo ensures that local farmers and production workers have an inclusive workplace and are treated fairly with wages and benefits, such as medical insurance, higher than normal rates. LoofCo does not employ any children.