Most chewing gum is made from the same plastic polymers used in car tires and plastic bottles. This means that this gum is not biodegradable and will remain stuck to our streets forever. The microplastics can end up in the oceans and be consumed by marine life, eventually re-entering our food chain.

True Gum was founded as a startup by Jacob, Peter, Zabrina and Morten, who believed that the production of chewing gum could be improved. In 2017 they had their aha! moment - could a chewing gum be made that is completely free of plastic? The founders of True Gum took on the challenge, and after many prototypes made in their own kitchen, they finally perfected the recipe. They have now set up shop in a small factory just outside Copenhagen where a team of passionate chewing gum enthusiasts guarantee top quality in every piece. True Gum is now sold all over Europe.

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