Inspired by their own family, Montréal founders Jean-François Bernier and Benoît Lord saw an incredible opportunity in 2005: create a line of household products using only natural ingredients that work as well, if not better, than synthetic options. Superior quality at supermarket prices, accessible and affordable to everyone.

Attitude is a Canadian-based company that develops natural personal care and home products that promote healthy living. Attitude products are made with natural, hypoallergenic, and EWG verified ingredients and meet the highest quality and eco-conscious standards: they are vegan, cruelty-free, and certified by PETA (People for the Ethical Treatment of Animals) and ECOLOGO. They are also exempt from potentially harmful substances according to the Environmental Working Group (EWG).

Since 2019, Attitude has been on an ambitious mission to reduce plastic use by using biodegradable packaging, with the strong belief that reducing single-use plastic in our daily routines can create real change. Attitude wants to inspire families to live healthier, more sustainable lives, with high-quality personal care and home care products that are kinder to their bodies and our planet.

Attitude also empowers its customers to be part of the change to build a better future with its new reforestation program. For every product sold online or in a participating store, Attitude commits to planting a tree in partnership with two major non-profit organizations specializing in reforestation: Eden Reforestation Projects and One Tree Planted.

Click here for all Attitude products.