About the brand: True Gum

Most gum is made from the same plastic polymers as those found in car tyres and plastic bottles. This means that the gum can’t biodegrade so will be stuck in our streets forever. The microplastics can reach the oceans, where it can be consumed by sealife, and make its way into our food chain.

True Gum began as a startup by founders Jacob, Peter, Zabrina and Morten, who had a belief that chewing gum could be better. In 2017 came their aha! moment – could a gum that is completely free from plastic be made? The True Gum founders gave it a go, and after many prototypes, they finally perfected the recipe in their home kitchens. They have now settled in a small factory outside of Copenhagen where a team of passionate gum aficionados ensure top-notch quality in every single piece. True Gum is now sold across Europe.

Click here for all True Gum products!